Media Evaluation Final Product

1. In what way does your media product use, develop or challenge media forms and conventions?

Some of the media products that we have analysed and were inspired from were from similar bands such as Kasabian and Oasis. We also took inspiration from a video from by Verve. This helped with many camera angles and performance of the singer. This is because similar footage were used, for example walking down the street, meaning that we took what we thought were the best bits in the video and used a similar effect in ours. The genre of our music is pop/rock this fits in typically with many other bands and typically has four band members which also matches the usual conventions such as costume, hairstyles, costumes and life style.

2. How effective is the combination of your main product and ancillary texts?

The combination of our main product and our ancillary texts I think works well, this is because we managed to keep the three promotional packages consistent, and the colours did this used in our theme throughout, also the background images used. This worked well with the genre and mise en scene as similar aspects were used such as the countryside matching the images of flowers used in our theme. This is therefore attractive for our target audience as the typical preference of the digi pack and magazine advert will also like the music video. The bright colours and bold clear text apply help it to stand out from competition.

3. What have you learned from your feedback?

The feedback we have learnt from our initial pitch was very positive, most people liked the idea including the teacher of the narrative/performance and how we planned to apply this. Other positive feedback was that if fitted well with the genre because if matched the typical conventions of the song. Feedback on our rough cut helped a lot towards our final product, this is because we had feedback such as shots that were not necessary and also comments on misunderstanding that the love story in the narrative part of the video is between. We were also given and created more ideas and in this case added a photograph of a girl to show clearly who to boy was thinking about. For our final product we made a lot of changes with the feedback in mind and again had a lot of positive feedback.

4. How did you use new media technologies in the construction research, planning and evaluation stages?

We used the new media technologies in the construction and research, planning and evaluation stages> Firstly the software we used used such as blogger helped monitor our planning and show clearly where we are. Photoshop we used a lot of effects and particularly in our ancillary. The HD cameras improved the quality and images from last year.